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Old 09-25-2012, 02:09 PM  
Loki
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Join Date: Feb 2004
Location: Michigan
Posts: 4,420
Quote:
Originally Posted by Lace View Post
Registered. Although I'll forget about it before then.

Loki - shoot me a message before it starts! Lol
Will do

Quote:
Originally Posted by Sarah_Jayne View Post
So, last time around, what was the demographic of those that 'attended'?
according to the "wrap up report" published on the convention website:

Quote:
With approximately 8,000 in attendance over the three day period....
(Full breakdown of traffic can be seen at: http://www.adultvirtualconvention.com/2012/report.html )

As for demographics that was not published in the wrap-up-report (But I will make sure to pass along that that info SHOULD be included in future reports as we DO have access to that information so I know that the office folks have it as well.

as an example I can give you a portion of my stats from "Loki Land" (This is only a small selection of the total stats as our total stats are spread over 7 worlds that make up the full Loki Land World.)

LOKI LAND STATS JUNE - SEP 24th 2012

TOTAL UNIQUE MEMBERS 14,249
TOTAL SESSIONS LOGGED: 24,310

AVERAGE AGE:
25% 18-25
28% 26-35
27% 36-45
21% 46+

GENDER:
53% Males
45% Female
2% "Other" (Transgenderd)

I will add that gender is subjective as anyone can create an account and pick whatever sex they want to be, so some men may be women and some women may be men, however I hold more trust in the age stats as every paid member has gone through some sort of age verification (ranging from the "traditional" credit card join, to sending in docs / proof in some cases)

From what I observed during the last AEVC the demographic was a mix of people from our industry in the form of exhibitors, speakers and attendees, first time members who learned about the convention from a number of news sites, blogs, and social media and existing members of the platform who took part in the events as attendees.

if you would like to know more about the stats (of our world that is) feel free to ask, I'd post it all here but it would be a pure flood of numbers, figures and percentages that would most likely just get lost in the shuffle lol.

I do want to add this though...

As I've been in the adult industry myself since the late 90's I know that at first glance the numbers I posted could be "small" or even "laughable" BUT what needs to be kept in mind when dealing with these stats...

Every single "hit" or "session" or "member" is what the industry would call both TARGETED and PRE-QUALIFIED traffic, The bulk have all spent money to be a full "VIP" members and most of those also spend additional money each month, week and even some each day inside the platform.

-Loki-
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