Quote:
Originally Posted by Paul Markham
OK I get it now, on a vote video. Vote enough times and get a prize.
I researched Gamification and it was about games. This is about rewards for clicking on a button.
Maybe if he had said that in the first place and there wasn't that link to a scene where you could click through it I would of understood.
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Essentially.. it ranges from traditional reward points and stuff you'd be familiar with (like the 100 post gfy shirt here) to a more thorough implementation. The reason they don't just call it a loyalty program and justify coming up with a whole new term is that you can get pretty in depth and the rewards don't have to be real, like our green nicks.
Having a leaderboard of whatever promotes competition between users as you can see that you're falling behind or catching up with the person above you. It can be on anything.. here it would be posts, somewhere else it might be reputation points, on a porn site it might simply be videos watched or better yet, some way to engage with a sponsor's ad (remember when gfy had prizes for clicking on banners? Maybe they'd get an achievement badge or something.. just pixels on their profile no cost.).
I don't use foursquare but I've been tempted by seeing some schmuck "own" the local Japanese place here with a dozen visits (it tracks where you go and you log where you are, getting points for being in a location.. a pub, a restaurant etc) you think.. "hey I go there every week, that motherfucker doesn't own it, I should." Competition.. it's great - it makes people do pointless shit that let's thieves know they're at a pub or restaurant and not at home.
Other implementations go a lot further than a games highscore chart.. some apps turn chores or personal improvement into a "game".. so rather than collecting five dragon tails and going up a level in World of Warcraft, you get points for taking out the trash/doing your home work/exercising and go up a level in self improvement and get a "trash master" badge for doing it 50 times.. and trying to beat the guy the next level up from you that just put the clothes in the dryer or whatever.
That's the real deep gamification stuff you can get into but it's less applicable in porn.. its more for turning something boring into a game.. but expect to see a lot more achievement unlocking, points and levels on sites whether you get a real prize for it or not.. If you're a level 8 pornmaster with 390 reputation points on tubepornone.com and when you comment on a scene there are badges next to your name for 1000 foot fetish videos watched, it means when you like someone's feet you feel you've got more authority than the jerk off in the comment above who's only level 2 who said she had nasty feet or whatever. Even if tubeporntwo.com is every bit as good a site.. why let everyone level past you by watching videos there and losing your spot on tubepornone.com? More importantly it lets you track and datamine your users.
As I said, a marginal thing a lot of people won't care about but on a big enough site that couple of percent means a lot. They are also likely to be your most engaged users.