Quote:
Originally Posted by Mutt
Venus was a pioneer - one of the first 10 solo interactive amateur sites on the Net and she is still benefiting from that. Sites back then didn't need affiliate traffic. Being non-CCBILL didnt help her get more traffic - it helped her keep more of the money her site took in and she could set her own scrub so made more sales.
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I thought you might say that too...
Sites still don't necessarily "need" affiliates. In fact, in most cases I would say that a focus on affiliates is the other site killer.
(pregnant pause, crickets, penetrating stare of "what the fuck are you trying to say now?")
Solo sites, and all new sites that put an emphasis on affiliates first are just giving themselves a steeper hill to climb. Affiliates take up more resources for less of a margin of return than focusing on internal traffic efforts first; organic SEO/organics and purchased traffic, managed well, these are going to provide a higher margin and more stability in the launch phase, imo. Affiliates should only be the focus after those areas have been addressed.
After all, a program that can stand on its own merits without having to rely on affiliates is more stable in the long run and therefore more profitable to affiliates too.