Quote:
Originally Posted by Trend
Company 1:
- 2003-2008 average monthly gross revenue: $96,238
- 2012 average monthly gross revenue : 27,863
Company 2:
- 2003-2008 average monthly gross revenue: $38,116
- 2012 average monthly gross revenue: 11,908
Company 3:
- 2003-2008 average monthly gross revenue: $41,328
- 2012 average monthly gross revenue: $6,713
And it's not conversion ratios that are suffering. What we saw almost universally is that conversion ratios are better than ever. Traffic has all but vanished.
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We provide cam plugins for member areas since several years (both erotica and teensex sites, so both softcore and hardcore), and so we can count the different members per month clicking the cam link from those member areas, and we cna do comparisons year by year.
In most cases the drop it is as the examples above, some lost 80% of members really, with a bigger drop in generic teensex/hardcore as those vids type are so widely available in tubes... more than erotica photos (photosets are however widely traded in torrents and filelocker links in forums).
I should note that as Roald said, those programs who did NOT updated their contents, had the biggest drops, some time brutal like 95% drop (approximate lol - some may even dead I did not checked all affiliate member areas so in deail, some may have dead).
What we done about it? As a cam site we reduced priority of cam plugin for member areas, since most of these areas are shrinking or just collapsing; and anyway not so many new programs being launched, except from those big programs who owns a cam site themselves or have deal with usual top 3 cam sites, so unlikely they put our cam plugin.
In other words: total sales we do it is same as "before", we had no drop in sales but still unhappy we had not a growth; however source of sales widely changed: while years ago 50% of new users came from member areas (cam plugin) and this was lots of traffic, today that's like 5% or less: the 95% comes from other sources, especially tubecamgirl.com which is "free" and so we can send skimmed or else tube traffic there, getting some results. Unlikely to get results sending tube traffic to a "2 minutes free but pay to continue" page of any kind, as pre-2008 (more exactly as pre-2007, I seen a drop after 2006 myself).