Quote:
Originally Posted by Trend
It's not just you.
Just got together with a group of small companies that have sites ranging from the amateur solo model to the non exclusive mainstream ( i.e. POV sites, general hardcore etc). They, including us are all experiencing the same thing. I wont go into who these companies are unless they want to jump in here but they are ok with me sharing some real numbers.
Company 1:
- 9 sites ( 2 of which used to do very well & are still very active)
- 2003-2008 average monthly gross revenue: $96,238
- 2012 average monthly gross revenue : 27,863
Company 2:
- One very popular solo model site
- 2003-2008 average monthly gross revenue: $38,116
- 2012 average monthly gross revenue: 11,908
Company 3:
- 4 total sites ( one very active solo model who used to do well )
- 2003-2008 average monthly gross revenue: $41,328
- 2012 average monthly gross revenue: $6,713
The solo models we spoke to have completely changed their business models because of these incredible declines. The vast majority of their income now comes from live cams, paid shoots in LA and "personal engagements"
And it's not conversion ratios that are suffering. What we saw almost universally is that conversion ratios are better than ever. Traffic has all but vanished. Those with decent sized affiliate programs ( 10k + webmasters ) are seeing traffic from less than 20 of their affiliates regardless of how much time is spent on working with them. And that traffic is minimal compared to what it used to be. The general consensus was that the affiliate programs are now a waste of time and money.
|
With all due respect but this is really not saying a whole lot. It just shows a big drop without any more info. Did they change anything in their strategy, did they become lazy, did they neglect their sites, did they stop updating, etc etc. without that info and a better view on the overall situation these numbers are basically worthless.
Name names ;))))
I had a convo about this yesterday with Kenny (kennies pennies), that sponsors ask me why our numbers dropped with them over the years. In 9 out of 10 cases it turns out they stopped getting us content and stopped using the tools we offer. So whose there to blame really? Sure tubes and the economy don't help but god dammit stop being lazy and start working. This is not 2008 anymore, the ratios will never get back to the glory day numbers. Accept it and start working or stfu and go flip burgers.
Ps I'm not saying the above programs are lazy, just wanted to point out something we notice a lot.
Fuck I love this industry
Cheers!