Originally Posted by Sly

I like what you said right here.

When people compare conversion numbers today with conversion numbers of five years ago, they are forgetting one very big thing that has happened over those five years. The Second and Third World are now online. Look at your logs. India, Malaysia, China, Turkey, Pakistan? those countries will now make up a significant portion of traffic. Lumping that traffic in for conversion statistics with North America and Western Europe is going to totally slaughter numbers.

If you break your numbers down and look at your American conversions, your Canadian conversions, your Western Europe conversions? they aren't all that bad at all and are actually quite often on par with what one would see five years ago.