Quote:
Originally Posted by Trend
It's not just you.
Just got together with a group of small companies that have sites ranging from the amateur solo model to the non exclusive mainstream ( i.e. POV sites, general hardcore etc). They, including us are all experiencing the same thing. I wont go into who these companies are unless they want to jump in here but they are ok with me sharing some real numbers.
Company 1:
- 9 sites ( 2 of which used to do very well & are still very active)
- 2003-2008 average monthly gross revenue: $96,238
- 2012 average monthly gross revenue : 27,863
Company 2:
- One very popular solo model site
- 2003-2008 average monthly gross revenue: $38,116
- 2012 average monthly gross revenue: 11,908
Company 3:
- 4 total sites ( one very active solo model who used to do well )
- 2003-2008 average monthly gross revenue: $41,328
- 2012 average monthly gross revenue: $6,713
The solo models we spoke to have completely changed their business models because of these incredible declines. The vast majority of their income now comes from live cams, paid shoots in LA and "personal engagements"
And it's not conversion ratios that are suffering. What we saw almost universally is that conversion ratios are better than ever. Traffic has all but vanished. Those with decent sized affiliate programs ( 10k + webmasters ) are seeing traffic from less than 20 of their affiliates regardless of how much time is spent on working with them. And that traffic is minimal compared to what it used to be. The general consensus was that the affiliate programs are now a waste of time and money.
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Extraordinary post. How much would you charge to do an analysis for one company?
The numbers revealed in this post are staggering - more than a 60% drop in revenue....of course, having said THAT...1/2 million a year a few years ago for a solo model site is AMAZING income, even then even now.
So I sure as fuck hope those websites making that kind of bank way back then (5+ years ago) saved their money, invested it, played it smart....oh wait, coke and whores and parties and Harleys. Never mind.