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I suggest to have 3 prices:
- 1 trial with rebill (0.99, foot-in-the-door)
- 1 classic one month membership ($24.95, reasonnably low so people don't mind if there is rebills)
- 1 year membership ($69.96, low enough to tempt people, but higher that what you usually get from a single member per year, including trials)
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