Quote:
Originally Posted by digitalfantasies
but adding more inlinks using other keywords after the over optimized penalty doesn't mean the penalty goes away.. or does it?
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It's not so much a penalty as it is link devaluation. If you had a bunch of low quality links with exact match anchors than Pengin would have resulted in a devaluation of these links. So to pull a site back up you'd need to build new links, as ~ray mentioned, using a wider variety of anchors and link sources.
So if your target phrase is 'naked teens', for example, you might want to aim for building new links with around 40% of your anchors using 'naked teens' and another 50% being related phrases like 'nude teens' and 'naked girls'.. Google knows these are directly related to 'naked teens' so they'll help improve your ranks for that, and will consequently give you some ranks for those related phrases as well. The last 10% or so should use generic anchors like 'continue' or 'click here'.. since those tend to occur naturally.
This is assuming your drop in ranks were actually caused by a devaluation of your links, penalties for over optimized pages, hidden links and links pointing bad sites are all wrapped up into Penguin as well.