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To clear any confusion on the statement that the customer using a Visa card is really Visa's customer, all you need to consider is that if the card holder disputes a claim, in your analogy a t.v. and says "he never bought it", or "it never worked", depending on his history with Visa, the likelyhood of the truth, and any other factor they want to consider, Visa has the right to simply refund the customer. You have no choice in the matter.
In terms of chargebacks, we all know that your surfers, whether debit or credit, can easily go to their bank and get a refund regardless of how long they were a member. Visa made it easy for them to purchase, but also keeps it easy for them to remain loyal to Visa.
We want to move forward with all of our webmasters to ensure continued service for you and your surfers. That is why we are asking for your cooperation. Regretfully, we weren't able to give you as much time as we would have liked, but we can only issue information as we recieve it.
In regards to what will happen if a webmaster can't comply with this request: We are going to make every attempt to assist the webmasters, but ultimately we have to obey the new requirements. If for whatever reason, anyone cannot comply, please email me and I will try to find a way to help.
Hope this answers your questions
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