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What annoys me is that if music were the subject and we were all talking about how an alternative hip hop group all of a sudden decided to add a female vocalist and subsequently started topping the pop charts with dance tracks, the likely response of not just hip hop fans, but also many knowledgeable music fans in general, would be that the band 'sold out'.
Here in this industry, if someone looks at 2012 X-ART and the increased prevalence of hardcore stuff and then compares it to 2010 X-ART (The Dangerous Girl) or 2009 X-ART (Unzipped) and says that they 'sold out', the largely short-sighted masses will quickly cite how X-ART is likely making a shitload more now than they did then and have therefore not 'sold out' but have simply figured out ways to better monetize.
That would all be fine and dandy if it weren't for the fact that now the fashion photographer/artist with a watered down product which lacks the vision it once had now has to compete with 'professional monetizers' who could really care less about the artistry of the product.
I guess the point I'm trying to make is that while SexArt is not what I personally prefer to watch, I respect it because it represents what is clearly the result of someone's artistic vision and artistic vision is something which the industry sorely lacks. Without it the professional monetizers would prove to be nothing more than modern day alchemists.
Now I haven't actively promoted SexArt but do have a few things up here and there and it does certainly seem like there have been quite a few more MetArt sales coming through since after the launch of SexArt but it also seems like they are always coming through in atypical dollar amounts. So I'm not exactly sure what's selling and where.
If I were to actively market it, though, I would market the vision as much as or more than the product itself in like a lifestyle marketing type of way because, unlike the content, it's something that cannot be pirated.
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