08-26-2012, 08:56 AM
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Choice is an Illusion
Industry Role:
Join Date: Feb 2005
Location: Land of Obama
Posts: 42,635
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"Free-to-Play is the Future"
Quote:
Company COO Peter Moore proclaims "free-to-play is the future," but acknowledges not all can wrap their heads around it just yet.
In a new blog entry on the official Electronic Arts website titled "Change is Good," company COO Peter Moore declared that "free-to-play is the future," but acknowledged that not everyone is having an easy time understanding this.
Moore has faith in F2P as the future, but says it may be a tough sell.
"This is a tough one for a lot of people to wrap arms around, but trust me when I say the potential for free-to-play is just beginning to surface," he said.
Later in the update, Moore explained that free-to-play is in its "early days," but noted that such games can be innovative and of a high quality. He pointed to the newly announced free-to-play Command and Conquer platform as an example of this assertion.
Moore also noted that a free-to-play future benefits gamers, because it allows for more educated purchasing decisions.
"For millions of new gamers, the value is obvious: you get to try before you buy," he said.
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http://www.gamespot.com/news/free-to...a-exec-6392942
http://www.gamespot.com/events/games...ml?sid=6391569
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