Quote:
Originally posted by chodadog
Of course it's branding. Take a look at this.
http://www.commbank.com.au/default.asp
See the little square at the right? When the Commonwealth Bank of Australia advertises on television here, they don't even mention the name of their bank. They just say "Which Bank?" and put that logo on the screen. That is branding. You are an idiot.
http://www.commbank.com.au
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Ad hominem attacks do not make your point any more salient. Is that how you resolve disagreements in business as well?
That is not branding. That is a logo. A memorable logo does not make a brand.
A brand is very simply the aggregate set of impressions and expectations that a customer has as a result of their interactions with a company, its products and services over time. A brand is almost the personality of a company.
A logo does not make a brand.
If you are interested in refining your view point on what a "brand" is and learn some valuable lessons about marketing in the process, let me know and I can suggest a good number of worthwhile reading materials.
Hope this helps.