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Wow, id have never sent over 70, if we need to send a client that needs a logo 70 mockups there is something seriously wrong, either the designer doesnt know how to listen (me) or the client is just to fussy and will never find one that they 'like'.
Its also a reason why deposits are asked of our clients, because every once in a blue moon, we do have clients that say 'I need a logo for a dog food store' and that is the design brief they give us LOL
No idea on colors, fonts, look or feel, just expect us to come up with something magically they are going to instantly love.
A few weeks back we had a client tell us they wanted a logo making in black font, with purple outer color and a white drop shadow, we sent them over 5 variations based on that they could see to narrow down fonts and they were like 'No, this isnt what I asked for'...
Next day we sent her money back when we got that email, sometimes its just not worth the hassle...
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