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Unless you're a major brand, that requires instant, easy recognition in many places online and/or offline, you don't need a logo. At most all you need is the name of your site in nice and/or distinctive font. (See: Google, Facebook, Yahoo, etc) Livejasmin didn't become one of the most popular porn sites by having a logo.
I'm baffled by the importance some people place on logos, and that they'll actually pay others to create them. They just end up wasting time and money on something unnecessary that almost nobody will even notice, let alone care about.
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