Quote:
Originally posted by crescentx
Our tests:
Total revenue-
Free trial - 70-80% bail before billing. Those that do, around 1 rebill max
$1.95 trial - 1.2 rebills
$2.95 trial - 1.5 rebills
$3.95 trial - 1.5 rebills (but you make more than with the $2.95)
full memberships - 6+ rebills
-doug
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Those numbers can be a little misleading though. Even with the lower rebill numbers you still might make more money with the lower price points because you'll do WAY MORE initial signups offering free trials than you will only offering monthly memberships.
You just have to test and see what works for you