Quote:
Originally Posted by alf6300
Going to experiment this week buying traffic off-the-shelf for our paysites. We did not try this before.
I'll start with some plugs, trial and error and tweak.
Found helpful threads on this board about Plugrush and others - albeit mostly from the point of view of the publisher rather than the advertiser.
The plan is to start with a minimal budget, and spend the week cracking the sustainability nut. Then, obviously, scale where it works.
Assuming the conversions of our current sources, we would be able to bid the max bid on quality traffic. HOWEVER, I expect the conversions to be much lower, at least at the beginning of experimenting. I'd be very happy if I could break even with scalable sources, ideally by the end of the week.
Any helpful tips from that anyone is willing to share?
Reflinks are also welcome (and clicked through) for any source you would recommend  |
I'll give you some tips when buying plug traffic.
The most important factor is selecting great thumbnails that attracts clicks and leads to a good landing page. If you have thumbs that get a high ctr, you can get away with setting a lower bid per click, but still get a good amount of traffic. Plugs are prioritized by a combination between bid per click and ctr.
Secondly, it is important to keep an eye on the traffic being sent, and actively monitor what sources the traffic comes from. You can see this in Google Analytics if you breakdown by source and filter only widget.plugrush.com. If you also setup goals in analytics, you can see which sites sending you traffic that converts. Then you can login to plugrush, and block sources with low quality/non-converting traffic.
Feel free to hit me up if you need any help or more advice..