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You would have to read about the differences for each to determine which is the best for you. What I would suggest is that you use both Paypal AND Google Checkout. Offering more ways for customers to pay you means you get paid faster. Both services are free. You only pay for the transaction fees.
Even better, Google Wallet works with Google analytics and Google Adwords, letting you really fine-tune your advertising. Google also offers generous discounts as your volume increases.
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