Quote:
Originally Posted by Paul Markham
Content is totally and utterly KING.
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Sorry Paul, I'm going to have to disagree. You can have the nicest content in the universe but without traffic that crown your king is wearing will be made of tin, not gold.
For me the answer is it depends on perspective. With massive traffic one can simply direct it to those who have the content (re: paysite owners with decent paysites) whereupon the guy with the traffic makes money, the guy with the content makes money because of it.
At the end of the day he with the most traffic always wins, assuming he knows what to do with it. Just ask Patrick or the guy who used to own worldsex, or AL4A for that matter, if it was traffic that's made them their millions or content? The answer is obviously both at least to some degree, but from their perspectives I'd guess that traffic is what spoke the loudest in their success.
and I've seen way too many shitty content paysites make a shit-ton of money in spite of it over the years, and the reason they made that much money was one thing and one thing only --- massive amounts of traffic being fired at them, usually from affiliates. Meanwhile I've seen many a lovely site with amazing content sit virtually idle.
Traffic Paul. Traffic. Without it nothing happens.