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Finding a truly original idea in porn is tough, financing it even tougher. Because most of the cheap ones will of been done to death. And unless you do something that can't be copied by 100s of others, it's very soon just one of a crowd.
The best route to stay ahead of the competition was and always will be, is the person behind the camera. Finding someone who can put his stamp onto content is very tough and usually unless you can spend a lot of money, very expensive.
Now we see lots of the old time top guys coming into online porn, they would of come over 10 years ago, if someone had offered them the money.
So concentrate on the content first, make it better than the rest, more personal, believable and unique to the others. We all know sites who do this and their success.
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