Originally Posted by DWB

I think the reality of the situation is, an entire generation of would be consumers have been conditioned NOT to pay for things. So until that mindset is changed, and it eventually may be, it will be a long road ahead. The important thing is progress is being made.

What I know for sure is, if they can't find your content on the tubes and can't find it in the lockers, you have a really good chance of them paying for it if you have a unique product.