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Make it personal and as if it's a piece of you.
So don't copy what everyone else is doing. Plan, design, create and build as you would like to join. Take into account and learn from others who are successful, yet don't use their work or sites as the blue print for yours. Simply because there are too many paste and copy or rinse and repeat guys churning out the same as everyone else. Most of them lack the WOW factor needed to attract customers to the join page.
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