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Research it until you know it better or as well as your target market.
This is often the most difficult for most in online porn. The problem ranges from a complete detachment to the customer and a lack of understand to why they buy. To disrespecting them and the product. Not good if you plan to sell to them. Empathy is the biggest tool in selling.
So go learn why they buy, what they buy and why they buy that product. Adjusting a good strategy to a great one is easy if you have this knowledge. It's very hard to get to your destination if you're groping around in the dark.
Look at people who are a success and figure out why. Examine their methods, product and learn what set them apart. For some sites it's simply their size and ability to drop millions of cheap uniques on their samples, size and traffic is their key to success. With others it's clearly their product and the way they present it, that turns a surfer to a customer. Educating oneself on why it works save you testing and testing again to get to the right place.
Then take what you have learned and improve on it. If you're a sponsor people will only send you traffic if the site converts it, if you're an affiliate you will only make money if your traffic is converted at the very best ratios. Traffic isn't king. Conversions ($$$) are.
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