High Def and newly released content, with different content delivery options (pay per minute, download, rentals), massive updates (150 new titles are going live every week)
We tend to pamper our customers as well (with a 24/7 customer service department, available by phone, live chat or email all year long.
All this things make our members come back, some of them have been with us since the beginning (1999), they are used to the Theater system and love the fact that they only get charged for what they watch.
Not too long ago we released a new Theater mobile platform,
http://wave.aebn.net/, allowing our customers to use their minutes without creating a new account, results exceeded our expectations

feel free to hit me up if you have any question.
Thank you SAC, fitzmulti and afterhoursstudios for the kind words.

Old Jeff, i'll hit you up on ICQ today, need to follow up on our thing