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Old 07-16-2012, 10:05 AM  
Paul Markham
Too old to care
 
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by Harmon View Post
longevity and a proven track record of quality
Just saying The Brand shows a lack of understanding marketing. Brands are established on how a product performs and word of mouth. Not by how many times someone sees a banner.

You can advertise crap until your blue in the face and broke. Unless people find what they're looking for when they buy, they don't buy that brand again.
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