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Just my opinion, as an affiliate webmaster that's been at this for some time...
I attended 1 or 2 shows a year up through 2010. It's pretty tough to justify the expense unless you can combine the trip with a vacation, visiting family, etc. Where shows used to be focused on putting affiliates together with sponsors, that's not really the case any more. These days it's more about putting programs, billing, traffic, together with each other. Affiliates are a secondary priority. That may vary somewhat from one show to another, and I can't speak at all for European shows, but if you're expecting to meet dozens of affiliate reps and other affiliates you'll likely be very disappointed.
That said, I do agree that it's worth attending a show at least once. Do your homework before arriving, know what sponsors will be attending and have a list of which ones you want to meet. Maybe even contact them in advance and exchange contact info.
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