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A CDN when properly chosen and used can be a asset to your business. Though I am not a fan of Cloudflare I have used the CDN that CaveCreek and NatNet use. I have also heard the one that Webair has is very good.
CDN's will not increase new sales drastically or even enough to register statistically beyond the standard deviation in my experience. That said what I have found is the it will affect the overall customer satisfaction, return rate and rebill ratios, if you offer enough good content for them to enjoy the product. When you are serving very large HD mp4's around the world the CDN makes a huge difference in how the customer experiences your site after he joins..
When used on the tour for your preview clips the difference is not as noticeable but it is significant enough that it will affect the decision of a few heavy users.
With the prevalence of free porn, the user experience is one of the only things a pay site can use to compete. Having this in mind makes the decision to offer the best possible experience even if slightly more expensive, a no brainer.
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TPF 2010 "They are eating our sausages!"
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