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People may be confusing persons with businesses, both legal entities in the eyes of contract law.
If AK's business is selling the site, content is non-transferable, because the content would need to be transferred to a new owner. If he is selling the business, the legal entity which licensed the content, then the content is not transferring, only ownership of the owner. In the latter case the content is NOT transferring.
If Pepsi licenses your content and new shareholders buy it, that is not your content transferring.
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