Originally Posted by Scott McD

To be honest, with the penny here in the UK, it's about the shops fooling people into believing something is actually cheaper than it is. So i can't see them ever scraping the penny here.

Everything you buy here is priced at something like £19.99. Or £399.99.

So people think, "oh, under £400 for a tv that's not bad". Stupid and gullible but true...