Quote:
Originally Posted by Yanks_Todd
The comparison to iTunes is juvenile. iTunes worked because it was paired with an innovative disruptive piece of hardware in the iPod.
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Ding. Bingo. That whole piece of so-called journalism is a repetition of all the best cliches.
Clearly DRM works for Apple where it seemed to fail for adult, but one doesn't need to be held in the prison of an ipod to be free to collect and trade music all day and night on any number of devices besides an ipod. The reason people deal with the rights management of Apple is it is a seamless and relatively painless consumer experience. I blame the way most deployed DRM rather than blame the technology; so, adult could still do something similar right now without something Lawley plans to develop.
However, mainstream subscription models do work, Wall Street and NYT are just two examples, and people are making sales to subscriptions from the free content which he misses entirely. What happened more precisely to the old studios, not all but most, is they failed to adapt. Of course, doing a piece like that would have involved a bit of digging, doing some archaeology of the biz, and oh yeah... work.