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In 7th grade we had a professional food modeler come in and show us how they do what they do. She did a bunch of stuff for McDonalds (got to meet Michael Jordan on one commercial set). It's pretty crazy. For grill marks and what not they actually create each grill mark individually and meticulously (not on a grill obviously). Learned a bunch of cool stuff (way more than what is in that video). Oh, another little bit of info - legally they have to use the real food the present with ice cream being the only exception.
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