Quote:
Originally Posted by PR_Glen
so your saying the internet market for porn will get lower over the years?
no.. not even close to that..
if you have volume, you make money, there is no argument. There is no money, however, in wishing things would go back to the old ways. That doesn't pay at all. The market changes? You change. If you don't you get left behind.
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No I did not say that. I said if your $/impression is decreasing and *you* can no longer grow or worse your traffic declines then you are going to be dead in the water and your profits will slowly wither away.
Volume is great but in the end you still need to be making a profit. You can't be operating at a loss and make it up on volume. Volume isn't everything.
The reasons *you* may not be able to grow include:
1. Reaching a plateau where realistically you cannot increase your market share further.
2. Competition from other firms in the industry.
At the same time while this occurs your traffic slowly becomes worth less. Falling cpm. This is inevitable since in the end someone has to pay for the traffic to be worth anything. The question is how low will $/impression go? You can't ignore ratios or cpm. They aren't meaningless. You only have the luxury of ignoring them
for now.