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Both of you are wrong. There comes a point where a program get's into seo & internal traffic & doesnt rely on affiliates although obviously they are appreciated. Everyone who has coded for the big guys & seen our numbers vs theirs is that 85% or more of our sales are in house.
as far as Raymor's coments the industry got smaller in number of companies but not in $. Most outgrow a strongbox or pennywize & go for a custom solution or use strongbox as a fallback.
just my 2 cents but what do I know.
ds
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