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Out of 100 sites where everything that can be equal is equal for any particular search keyword:
1% will be number one in Google
and the other 9% will be on the rest of page one
and 90% will be complaining how Panda/Penguin etc fucked them up.
There's only 10 places on page one for any keyword, not everything has something to do with Panda/Penguin.
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