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Call signs that sort of mean something
Many U.S. radio & TV stations try and get call letters that they will nickname or it stands for their location
KLOS - LOS is short for Los Angeles
WLS in Chicago is World's Largest Store, originally owned by Sears
WHB in Kansas City used World's Happiest Broadcasters
KCFX - in Kansas City is The Fox
KCHO -in Chico California
WMT -Waterloo Iowa - Waterloo Morning Tribune - many radio stations were/are owned by newspapers when radio went commercial
Kind of like having a vanity auto license plate
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