Quote:
Originally Posted by raymor
True in the short term in some ways. On the other hand, lots of chargebacks means unhappy customers. Whether from banging cards, hidden cross sales or whatever, it's turning paying customers into people who won't use their card on the net again. Overall, a very high amount of chargebacks may be a sign of of a dog, as in "if you lay with dogs ..."
|
Chargebacks can be the result of many factors, including how the affiliate is promoting the site. You will also see a certain number of chargebacks simply based on buyer's remorse, being busted by the wife etc.
In the end I agree with Sly's take on the matter. It's all about the bottom dollar. Obviously you want to check out your sponsors conversion path and member area to be sure you are promoting a good product though.