Quote:
Originally Posted by Sly
Ignore chargeback and refunds. Yes, they are demoralizing, but you are paying attention to the wrong number. If you make more money with ABC sponsor, per time/resources invested, than XYZ sponsor? Why would you move all traffic to XYZ just because ABC had a chargeback?
Focus on the big number, not the little number.
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True in the short term in some ways. On the other hand, lots of chargebacks means unhappy customers. Whether from banging cards, hidden cross sales or whatever, it's turning paying customers into people who won't use their card on the net again. Overall, a very high amount of chargebacks may be a sign of of a dog, as in "if you lay with dogs ..."
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