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So why would a 30% visible watermark diagonally across a scanned document fail verification? You can still clearly make out all letters and digits and it prevents an unscrupulous employee from using that scan for nefarious reasons (like opening a merchant account as someone else suggested).
Security goes both ways. Will you provide me with the full name of anyone who has access to my ID? Doubtful. You're the face of Paxum and we only know you as Ruth B. You even avoid using your name on your professional Facebook profile. Why is using your name in financial services a bad thing? I can tell you the full name of the managers at my Bank of America. It's on their cards.
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