u-Bob

I always find it strange when webmasters talk about the position a site "deserves". Most would not doubt argue that their sites deserve a high ranking and those of their competitors don't "deserve" to be where they are.

Sites have no inherent value or right to anything. Google has a responsibility to its shareholders. I have a responsibility to my business. Putting GA on a site involves a certain amount of risk. A risk I won't take no matter how flashy Google's tools become.

I try to make money online and Google tries to make money online. At the end of the day they're still one of my competitors. A competitor with a a lot more capital than me. There's no way I'm going to give up information that could help them and harm me.