Quote:
Originally Posted by X_X_ROB_X_X
I've marked out the $ amounts in the screenshot but here is what our numbers looked like on the 16th (top one is the promo campaign).
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The single opt is the most popular program right now but we do not give it to everybody.
Fraud tend to be higher when it's single opt.
You're right about it takes longer to confirm, which is why we started the single opt last year. it also depends on our inboxing rate, and the quality of the traffic.
In general, here is the flow of conversions over time.
Single Opt > Double Opt > Sale
My suggestion is if you are doing media buy, single opt would be your best program as it gives you faster cash flow than the double opt and per sale.
But if you can afford to wait a bit longer, go with the higher pay rate.
We've never done $9 per lead before, we are just doing this to celebrate our 9th year anniversary plus to try to bring the "double opt" affiliates back as it is less riskier for us.
After this promo ends we should be able find which affiliates deserve to get a high PPL rate as default.
Happy Friday everyone.
