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I think they will settle because it's cheaper than fighting an idiot. But they might think it will cost them in PR cause some people suck up news stories like oxygen. Maybe they will make him contest that it wasn't really their fault or something to that extent to cover image.
Obviously Walmart didn't want black people in an urban area to leave the store at least not before spending their money, and probably more black people shop at Walmart than white people.
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