GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Mobile redirect script: screen width or user agent??

benk81 · 05-03-2012, 03:42 AM

As an extra footnote to this post, I believe a combination of screen width and device is probably better.
Those in the know (most by now after so many posts to do with it ha!) will understand the background for mobile and that the key to success is all about billing - that is to say that the person trying to convert the user has better chance if the phone number of the user agent is available to the affiliate program or advertiser at request time.
Clearly the newer devices all have wifi and so if the user connects via this method, the phone number is not availlable meaning a lower conversion method is required such as CC biling.
The older devices all connect via 3G and so the numebr is always available. so there forwe those devices are often defined as smart or dumb by either one of two methods
1. screen width
2. phone capabilities (such as wifi connection or ability to play MP4's etc)

So whilst dumb phones might only make up 5-10% of the volume they could perhaps contribute 20%+ of the revenue. (Remember that high growth countries like latin america only have approx 25% smartphone penetration)

Knowing which device does what and its screen width will allow you to use WURFL effectively and then build a few versions of your site that will render on all devices maximising your potential to make money from all your traffic, not just a portion of it.

Cheers
Ben

05-03-2012, 03:42 AM
benk81 Confirmed User Industry Role: Join Date: Dec 2010 Location: London Posts: 191	As an extra footnote to this post, I believe a combination of screen width and device is probably better. Those in the know (most by now after so many posts to do with it ha!) will understand the background for mobile and that the key to success is all about billing - that is to say that the person trying to convert the user has better chance if the phone number of the user agent is available to the affiliate program or advertiser at request time. Clearly the newer devices all have wifi and so if the user connects via this method, the phone number is not availlable meaning a lower conversion method is required such as CC biling. The older devices all connect via 3G and so the numebr is always available. so there forwe those devices are often defined as smart or dumb by either one of two methods 1. screen width 2. phone capabilities (such as wifi connection or ability to play MP4's etc) So whilst dumb phones might only make up 5-10% of the volume they could perhaps contribute 20%+ of the revenue. (Remember that high growth countries like latin america only have approx 25% smartphone penetration) Knowing which device does what and its screen width will allow you to use WURFL effectively and then build a few versions of your site that will render on all devices maximising your potential to make money from all your traffic, not just a portion of it. Cheers Ben __________________ benk81 ICQ 604 518 639 ben (at) reporo . com Last edited by benk81; 05-03-2012 at 03:44 AM..