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FWIW, given the competition for "my gfs", I reckon with good keyword research it would be possible to rank in the top 10 fairly quickly. None of the sites shown.
When checking competition always click the little down arrow between the URL and the competition data, because as it appears in your screenshot there is no on page SEO for that term on any of those sites. You're not reading those competition results correctly.
I'll put together a tutorial on using the competition module properly over the weekend if anyone's interested.
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