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Google demands social networking - even though its about 100% irrelevant to anything I ever search for.
Seriously, I give a fuck what "Jim" thinks about anything?
Kiss Google's ass and socialize your sites out the wazoo - Google doesn't care about providing relevant information to their users - they just want to collect personal information for AdSense and AdWords. Google+ is all about the fail, but they'll still leech off your Facebook and Youtube accounts to suck every last ounce of sellable information.
Do no evil. Not my motto. Take advantage of it while you can.
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