Quote:
Originally Posted by Barefootsies
At the conferences, starting around 2007 or 2008, some of the affiliate program owners said more a less the same thing right to your face and on the panels. They could no longer continue to pay staff, and continue to reinvest while paying $75.00-100.00+ per sign up on $9.95/19/95/24.95/mo. memberships that did not rebill. They were simply going to have to bring more traffic in-house.
There were a lot of examples given of whales demanding this and that, which was putting a lot of pressure on the programs to just pay them to keep traffic rolling or lose it. Basically, they have become over dependent on the affiliate whales and the demands were getting harder to meet.
When it comes to memberships and pay outs to affiliates it was entertaining to see just how few managed to actually "think" about how their payouts were even being generated in the first place. It used to humor me when affiliates would be bitching about cross sales, upsells, or traffic leaks and shit after sending a sale to some sponsor. Um.... how in the fuck do you think they were affording to PAY YOU that $75.00/$100.00 sign up bonus?!!?
It does not take a rocket scientist to do simple math.
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Nice post. To be fair there were and still are many affiliates who primarily do rev share and never did chase the $100 PPS bullshit and some sponsors did see the problem.
It's the same story in adult as it usually is offline the idiocy of the masses often tends to keep everyone down as a whole. If both pay site owners and affiliates were smarter they would easily be doing ten to twenty times what they are now on average. It's safe to say the same patterns will continue.