Quote:
Originally Posted by sexdatesj
In 2001 Rand Pate from Epoch and I sat down at a show, he said.. you watch, the Per Signup model will slowly kill this industry, well.. he is right in my opinion!
|
At the conferences, starting around 2007 or 2008, some of the affiliate program owners said more a less the same thing right to your face and on the panels. They could no longer continue to pay staff, and continue to reinvest while paying $75.00-100.00+ per sign up on $9.95/19/95/24.95/mo. memberships that did not rebill. They were simply going to have to bring more traffic in-house.
There were a lot of examples given of whales demanding this and that, which was putting a lot of pressure on the programs to just pay them to keep traffic rolling or lose it. Basically, they have become over dependent on the affiliate whales and the demands were getting harder to meet.
When it comes to memberships and pay outs to affiliates it was entertaining to see just how few managed to actually "think" about how their payouts were even being generated in the first place. It used to humor me when affiliates would be bitching about cross sales, upsells, or traffic leaks and shit after sending a sale to some sponsor. Um.... how in the
fuck do you think they were affording to PAY YOU that $75.00/$100.00 sign up bonus?!!?
It does not take a rocket scientist to do simple math.
