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Originally Posted by signupdamnit
For the most part affiliates are an exploitable resource. Most programs aren't paying anywhere near 50% revshare. In a lot of cases it works out to be around 20% after you factor in all the tracking problems and that many surfers are just going to type that url in that they see on the banner, video, or photo. This is why there are programs converting at 1:200 with typeins while their affiliates average 1:2000. It's a dirty little secret of the biz. I won't even get into shaving or all the other stuff.
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And you know this because?
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I think a better question to ask is whether or not it is worth it to be an affiliate within adult today. Many former affiliates are leaving the industry and heading to mainstream. For the ones who remain there seems to be a trend of not relying on pay site sponsors as much and selling resources to brokers or ad companies. I will admit that I make more by selling traffic resources to brokers and selling dating and cams than I make with pay site sponsors. This crossover occurred in 2011 for me.
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A better question is.
Is it cheaper to buy traffic from a broker who bought from you than is it to get sales from you direct?
Ultimately in business it comes down to ROI. Is it cheaper to get a few people to submit to Tubes, TGPs, buy banners and set up blogs, maybe, etc. Than to go on the endless hunt to get a few affiliates who demand so much to send more traffic?
Build your own traffic network and keep it growing or rely on someone who will flip to another person for an extra 5% or nicer banner.
Affiliates will always be here, the position they enjoyed in 2006 isn't the position they enjoy today.
In no way do I blame affiliates for taking advantage of the situation. I blame lazy short sighted sponsors and I only see this now with hindsight. So equally to blame.
