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everything you say, or they say is subjective. Everything a marketing person says is also subjective. I've yet to see in adult people truly define user voices for customers and personality profiles or employ behavioural psychologists. I could be wrong, but bear with me.
Basically it is all bollocks, even A/B testing is partially crap. although you are trying to present two hugely different designs here, so the 1st step is an A.B for both designs that gives a starting point. Too much credence is given to Hippos. Highly Inflated Paid Peoples Opinions, or the Boss as they are normally known as.
I am going to write an article on why multi variate testing is the only way to proceed with your A and your B. You should be testing X*Y*Z*A n! variants on both A & B forks, instead of guessing, you can bask in the knowledge that maths will resolve your questions unequivocally. (OK black swan events = whales as the exception). Plain speak, test 100's of variations of A and 100's for B and then make an informed decision.
I will relent in so much as a marketing person can give you variant solutions on what "may" work and you can put these in as experimental steps. but the final result is based on facts.
SO, first things first, are you on google analytics, then look up MVT
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