He tried to get a record deal but no company he approached showed any interest.
So he really doesn't have that many options but to give the music away for free and hope that some people buy it. Naturally, a lyric style against "the man" is more likely to get the publicity he needs. I'm sure any further releases will be along exactly the same lines.
When talking about his "fanbase" he says "None of that would have been possible without file-sharing" - which is odd because, ummmmm it certainly is possible without filesharing lol.
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