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email does still have a great ROI so long as it's sent right...and by that I usually mean to the right person at the right time, maybe bulk email sending not the most pc way of saying it...I'd use targeted email deployments / email re-engagements
what defines an email as spam, no matter how many your sending overall is usually tied to how you got the email addy in the first place - that relationship and the relevance of the message to the target segments..a numbers game, more is not always more in terms of total sends..
I'm sure Damian will be able to help further with his posts, or hit me up direct
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